So it’s now official. Google has finally signalled it’s intention of going after Microsoft as a direct competitior.
Google is now launching an Operating System for the computers. Sure it’s only for the “low cost” computers initially but will also be available for the normal computers as well. Now, many people have different views about this but let’s look at a few crucial points about this piece of news that has potential to change the computing industry as well as the Internet connectivity.
1. Welcome the competition: In any industry, competition is always welcome. However what we all must remember is it shouldn’t be at the expense of user exeprience which is the no 1 requirement for any Operating System. Security is a vital part of user experience and Google surely understands that. So for the first time, after Apple (a different discussion alltogether) has actually presented genuine alternative to Windows, or atleast has pledged to do so. Although Google will not explicitly admit this for the time being, but going after Windows, is exactly what Google is doing. It will be interesting to see what happens.
2. Not (Linux) again: One can’t say how good or bad it is, until atleast the beta is out and has been reviewed, but from the early details, it looks both exciting and boring. Exciting is becuase the OS will run web based applications so the applications can be developed once, for the Google OS for example, and be ported across to other platforms without writting any code all over again. It also looks boring becuase it looks like it will be another GUI implementation over a Linux kernel. So its not really a new OS. One would have expected Google to put some effort and money in building an OS from scratch. It won’t be fair to say Google still can’t do that, but it is an opportunity lost in a way. With the reputation Google has built, one would expect Google to do more stratigically on such an important product.
3. Support: This is an important issue which people forget at times. Microsoft has its fair share of critisism and appriciation for it’s product support teams and also the online knowledgebase. In general, Microsoft handles the support well, given the bredth and the depth of the company and the long list of products. It will be interesting what kind of resources Google dedicates to it’s Operating System offering. Comparing their current record for technical support, Google will have to improve on technical support if they are to stand a chance. But then again there’s always the google search.
4. It will take time: As much as Google wants it’s new OS to succeed, it will still take some time before it’s OS is in direct competition with Windows and it will take some time before people get choice of choosing a new PC with Windows or Google OS. Remember the time when Microsoft created Windows, there was not a lot of competition out there and the fact that not every household could afford a computer, but in the current times, for Google, the competition is very stiff. The only selling point that Google has over Microsoft, at the present moment, is that the Google OS is most likely going to be free. But remember, free is not always the right option. RedHat, for all it’s power and inventive abilities, didn’t succeed with Linux. People buy new OS generally with a new PC which includes businesses for most parts. So the battle will not be directly to win over the end users but the hardware vendors and the hardware vendors are not going to jump to Google OS straight away. They will be cautious and will study the market demands before offering the choice between Windows and Google OS. So it will take time, unless Google creates an OS that can read people’s minds and follow their instructions without the users having to interact with the computer physically !!!
So let’s see how Google developes an OS, how much will cost (if any) and how people react to it. Since Google has different understanding of even the word “beta”, it should surely be interesting to see how it will all pan out, not to mention Microsoft’s reaction to it.
- Cloud IT